Week 1
The 3 main challenges posed by the growth of second-hand resale websites: a real threat to the luxury goods industry? Vestiaire Collective, Grailed, Depop, Farfetch, ... fans of luxury goods, it's very likely that you've passed through these platforms to buy your next obsession. The growth of second-hand resale platforms raises many questions in the luxury goods sector. This phenomenon is highlighted in the popular Netflix series Emily in Paris, where the protagonist discovers the reality of the second-hand market, in this case Vestiaire collective. It is no coincidence that luxury brands are beginning to take interest in this subject: the growing prominence of these platforms presents major challenges for the industry. Why has this trend gained momentum in the luxury world? The answer lies in several factors, such as shifting consumer mindsets, their quest for sustainability and exclusivity, and the democratization of luxury through the purchase of second-hand items. These p...